Wherever I go I NEED to check what is the toilet paper. Hotels, restaurants, bars, gas stations, other people's houses, airplanes, trains, stations and supermarkets. What ticks people to choose their toilet paper, how many plies it has, who is the producer, how cool it looks, how soft it is, is it recycled or not, is it a XL roll or a simple one, etc etc. Then it turns out that the conversation always leads to toilet paper at some point and "whys" behind it. I guess I try to understand how can a product with direct contact with the most intimate parts of the body can be so overlooked... it's like not caring if the still water you are about to drink is transparent or not! Right now I've developed a fixation with coloured rolls and my favourite is definately the black that I interchange with other colours and a double roll of ecological 100% recycled paper for everyday.