Whether roasted coffee, or just the coffee beans, the scent of coffee is a magical natural phenomenon on the scale of pheromones. What better way to work your way up to the somewhat-distraught flavor of coffee, than by enjoying it's scent? It's better than snorting Febreze in every aspect, and truly, nothing says humble, genuine, well-educated citizen more then a cup of roast. I suggest you start your morning with it, m8.