Crocs: a fond farewell to the much-maligned shoes
Sales of Crocs are tumbling and the company is cutting jobs. As right-minded people everywhere celebrate, Steve Chamberlain reveals why he loves the shoes everyone else loves to hate.
So people are already lining up to dance on the limp, not-yet-cold corpse of the once mighty Croc. The shoe that, for a time, strode around the world is dying on its feet, with the Colorado-based company losing $185m and cutting 2,000 jobs.
Nobody is buying them any more, but that doesn't make the Crocs-haters right. For those of us who don't fetishise our footwear and just like shoes to - you know - hide our unsightly feet and protect our soles from sharp stones, they work just nicely, thanks.
I always liked the return-to-clogs aspect of them. No annoying shoelaces and so none of that left-hand-over-right, rabbit down the hole, put a finger on the knot and pull the loops tight rubbish. I mean, tying a lace: that stuff is hard to remember and time consuming, too. Much better to just step in and out of your shoes at will - that's not only a plus on the beach, it's great for any situation where you want to surreptitiously air your slightly sweaty feet.
They're great on a bike as well. Just wipe the crud off if it's raining, and if it's hot, those really neat little holes let a nice cooling breeze in.
But by far the greatest boon is for parents. Both my kids love theirs and wore them doggedly right through the winter - with the addition of socks, which is OK for anyone under 10 but obviously a sartorial bad for the rest of us.
Even better from a parental point of view is that when those tiny feet start to grow out of the things, get the kids to wear them without the strap around the heel, so that the back of the foot hangs over the back of the shoe. This neatly gives you many months of extra wear and saves you having to buy new shoes, easily one of the most painful of parental tasks. And kids are resilient - they should grow out of any minor deformity, so be assured those toes won't overlap permanently.
But surely the main reason to love them is also a big factor in why the company is tanking - they are indestructible. Once you have a pair there aren't many reasons to buy another. So they look like Cornish pasties and come in those not-so-subtle colours - some of us actually like that - but at least they don't wear out.
Somewhere in Colorado is a vast warehouse full of shoes that will outlast the pyramids. My advice to you is to buy a pair now - they'll be the last pair of shoes you will ever own.
alan.cumming
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