Apple event: "Back to the Mac" with Lion, iLife refresh, and 2 new MacBook Airs - Boing Boing

Apple event: "Back to the Mac" with Lion, iLife refresh, and 2 new MacBook Airs - Boing Boing

Steve Jobs introduces COO Tim Cook, who discusses growth of Mac market. Mac share in retail in US is now over 20%, he says, meaning that roughly one in 5 PCs sold retail in the US is now a Mac. Cook describes the success of developer base growth, including Valve and Autodesk, and Microsoft. Cook then says that consumer satisfaction is helping to fuel the "Mac Momentum": American Customer Satisfaction index rates Mac #1 in consumer satisfaction, Consumer Reports rates it #1 in customer support. Apple stores sold 2.8 million Macs last year, and 50% of those were new customers. 318 stores in 11 countries. "The momentum on the Macintosh has never been more."

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